AUSTIN, Texas, Jan. 5, 2012 /PRNewswire/ — Bucking the national industry 3.4% drop in domestic box office, Alamo Drafthouse Cinemas announced today that their domestic box office sales increased for 2011, up 2.6% over 2010 sales. The figure encompasses all locations in the circuit that have been open since January 2010. Total net sales, including figures from the cinema eatery’s food & beverage sales, were up 4.8% since 2010.
2012 is already shaping up to be a big year for Alamo Drafthouse Cinemas with two new locations scheduled to open and the announcement of the Alamo’s first location in the Washington DC area. Alamo Slaughter Lane will be the fifth location in Austin, TX and Alamo Aspen Grove in Denver marks the theater’s first location in the state of Colorado. More info on the DC area theater and future location announcements to follow soon.
Alamo Drafthouse Cinema combines dinner, drinks, films and events, all under one roof. The theaters have been heralded for their unique programming events and high exhibition standards, earning accolades like “Best Theater Ever” (Time Magazine) and “the coolest theater in the world” (Wired).
The Alamo Drafthouse Cinemas provides a unique combination of theatre and restaurant, showing first-run & independent films and special programming events with an extensive menu made from scratch in a state-of-the-art culinary kitchen. Customers order all food and drinks from servers who quietly attend to them throughout the movie. Handcrafted, specialty beers are available on tap, including The Drafthouse’s own signature ale brewed locally.
Customers are encouraged to arrive early to enjoy the pre-show entertainment. Instead of a barrage of advertising, a pre-show of rare and hilarious clips are shown that change on a regular basis, often tailored specifically to the feature film. The pre-show adds to the overall Alamo experience where patrons can look forward to arriving early to catch it.
Additionally, the Alamo Drafthouse protects the theater experience with a zero tolerance policy for people who disrupt the film with talking or texting.