THE WORLD WATCHES LANDMARK WEEK FOR LATEST MIXOLOGY TRENDS

8 JULY 2012: From July 8th – 12th the highly anticipated Diageo Reserve WORLD CLASS 2012 Global Final will take place against the spectacular backdrop of Rio de Janeiro, Brazil. 50 of the world’s best bartenders from around the globe will compete to win the highly acclaimed award of Diageo Reserve WORLD CLASS Bartender of the Year attracting mixology luminaries, luxury aficionados and industry gurus who gather to watch the latest fine drinking trends emerge and immerse themselves in a world of red carpet events.
This year’s prestigious Global Final takes inspiration from the revival of Retro Chic – a global luxury trend which encapsulates the glamour and simplicity of the golden era of the 50s and 60s and has already infused the Maisons of fashion, design, art and stylized TV shows. With an innate understanding of the luxury industry, Diageo Reserve WORLD CLASS is introducing Retro Chic to contemporary and experimental cocktail culture, paying homage to this nostalgic revival of the classics through the ambience and décor of the week.

Rudy Paoli, Managing Director, Global Reserve said, “Diageo Reserve WORLD CLASS is transforming fine drinking experiences and cocktail culture in the best bars around the world and in the home by discovering, inspiring and investing in talent within the mixology industry. Set to surpass all expectations, the 2012 Global Final Week brings together the best bartenders worldwide, captivating, star-studded events and will provide a forum for Retro Chic, a global luxury trend, set to unfold within mixology.”

AN EXHILARATING WEEK OF GLAMOROUS EVENTS AND THOUGHT-PROVOKING LUXURY SEMINARS

Bartender Bert Jachmann, representing Austria’s Oswald Haerdtl bar, competes in the Tropical Journey challenge (Photo by Ian Gavan/Getty Images)

Additional highlights to the landmark week include Mahiki VIP after parties hosted by CÎROC vodka, the undeniably classic, crisp and smooth KETEL ONE® vodka House, an experience above the clouds with ZACAPA® rum, a celebration of legend by JOHNNIE WALKER® GOLD LABEL RESERVE™ Blended Scotch Whisky and an event set to change the game by JOHNNIE WALKER® BLUE LABEL™ Blended Scotch Whisky.

Insightful luxury seminars lead by global trendsetters Dylan Jones, Editor of UK GQ, Tony Chambers, Editor of style magazine Wallpaper*, Mark Izatt of Vertu, Jason Beckley from Dunhill and LibertyLondonGirl Sasha Wilkins add another element to the week where the latest luxury trends and the role of luxury as a force for social good in today’s society will be discussed. Diageo Reserve WORLD CLASS winners will also impart their knowledge on the art of being a perfect host and how to create the epitome of a Retro Chic fine drinking experiences in the home.

MIXOLOGY LUMINARIES JOIN IMPRESSIVE LINE-UP OF WORLD CLASS GURUS


George Lamb (L) and Salvatore Calabrese (Photo by Buda Mendes/Getty Images)

The internationally renowned Diageo Reserve WORLD CLASS judging panel, consisting of industry greats Salvatore Calabrese, Dale de Groff, Peter Dorelli, Gary Regan, Daniel Estremadoyro and Hidetsugu Ueno, will this year be joined by new judges Simon Difford, founder of award-winning, internationally renowned CLASS magazine and Steve Olson, one of America’s foremost experts and most sought-after lecturers in the spirits industry. The highly respected panel will scrutinize the style, theatre and skill of the 50 finalists who have travelled from the most esteemed bars world-wide and earned a coveted place at the Global Final by competing against 15,000 other hopefuls eager to make their mark on the world’s stage.

LUXURY COLLECTION AT THE HEART OF EVERY FINE DRINKING EXPERIENCE

Diageo Reserve WORLD CLASS pushes the boundaries of mixology innovation and encourages bartenders to innovate and experiment using some of the finest spirits from the Diageo Reserve luxury portfolio – KETEL ONE® vodka, CÎROC® vodka, TANQUERAY® No.TEN™ gin, TANQUERAY® gin, DON JULIO® tequila, ZACAPA® rum, JOHNNIE WALKER® GOLD LABEL RESERVE™ Blended Scotch Whisky and JOHNNIE WALKER® BLUE LABEL™ Blended Scotch Whisky – to create the most exceptional rituals, perfect serves and fine drinking experiences the industry has ever seen.

Follow the competition on Facebook at the ‘Global WORLD CLASS Finals’ page www.facebook.com/GlobalWorldClassFinals<


Finalists Tree Mao of China, Stephon Scott of Trinidad & Tobago and Tim Philips of Australia attend the eliminations round during day 4 of the Diageo Reserve WORLD CLASS 2012 Global Final (Photo by Ian Gavan/Getty Images for Diageo)


Bartender Ricky Gomez (L), representing America’s Riffle NW bar, competes in the Tropical Journey challenge for judge Daniel Estremadoyro (Photo by Buda Mendes/Getty Images)


Bartender Supawit Muttarattana, representing Thailand, competes in the Hollywood Bollywood Hong Kong challenge during day 2 of the Diageo Reserve WORLD CLASS 2012 Global Final on July 10, 2012 in Rio de Janeiro, Brazil. (Photo by Ian Gavan/Getty Images)

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