ATLANTA, Jan. 24, 2012 /PRNewswire/ — Betty White’s much-talked-about rap music video is closing in on the one million view milestone. The recent surge of “I’m Still Hot” by Luciana featuring Betty White coincides with the celebration of her 90th birthday.

In late 2011, life settlement leader The Lifeline Program released the cheeky music video featuring White rapping on Luciana’s Billboard No.1 Dance Club track, along with bodybuilders, cheesecake, break-dancing and a boa constrictor.

A portion of the song’s iTunes net proceeds benefit the Greater Los Angeles Zoo Association, and the video is available for viewing on both thelifeline.com and YouTube.

The video has recently been tapped by a variety of media outlets looking back and highlighting Betty White’s rich and illustrious career.

The Lifeline Program hopes America’s most trusted celebrity’s bold dance moves and catchy rhymes will reach out to social media savvy boomer consumers. The 75 million Americans born between 1946 and 1964 constitute a sizable demographic, soon approaching retirement age with infamously lower retirement savings than previous generations. White has been a company spokesperson since 2005.

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