What will they think of next? Marketing frontiers are changing, and ABC’s “The River”, chilling New US Series From Steven Spielberg, and Oren Peli, Creator of “Paranormal Activity”, will Debut on Itunes Before its TV Broadcast. There’s an interactive game complete with creepy sound effects with almost half a million views going around at http://www.exploretheriver.com/, and building buzz has never been more fun.
THE OFFICIAL RELEASE
LONDON, January 31, 2012/PRNewswire/ — The much-anticipated new US thriller series “The River”, from Steven Spielberg, and Oren Peli, the creator of “Paranormal Activity”, is set to make its UK debut on iTunes (http://www.itunes.co.uk/tv/theriver) on 8th February, just 24 hours after its US broadcast on ABC. iTunes customers will be first in the UK to see this chilling drama series. A Season Pass of all eight episodes of the much-anticipated show will be available to pre-order from today, with episodes one and two launching on 8th February.
“The River” is produced by ABC Studios (“Lost”, “Desperate Housewives”) and Amblin Films. It follows the story of world famous wildlife expert and TV personality Dr. Emmet Cole (Bruce Greenwood – “Star Trek”). After Cole goes missing deep in the Amazon, his family, friends and crew set out on a mysterious and deadly journey to find him. Led by his wife, Tess (Leslie Hope – “24”), and his estranged son, Lincoln (Joe Anderson – “The Twilight Saga”), and filmed documentary-style by Cole’s ex-producer, Carl (Paul Blackthorne – “Lipstick Jungle”), the rescue mission will take them deep into the unexplored reaches of the Amazon River. A place where nature is cruel, magic is real, and nothing is what it seems. As the journey continues, the show will take audiences along for a scary new mystery each week.
“The River”, from Amblin’s Steven Spielberg, DreamWorks Television’s Darryl Frank and Justin Falvey, and showrunner/executive producer Michael Green (“Heroes,” “Kings”), is also executive-produced by Oren Peli (creator of “Paranormal Activity”), Zack Estrin (“Prison Break”), Jason Blum (“Paranormal Activity 1, 2 and 3”) and Steven Schneider. Teleplay by Michael R. Perry and Michael Green, story by Oren Peli & Michael R. Perry and Michael Green. The series is produced by ABC Studios and Amblin Films, and distributed by Disney UK.
Executive producer Oren Peli said: “Right from the start, we’ve had a global audience in mind for “The River” – the show preys on universal human fears, and follows a journey to an exotic, remote setting. I’m excited to be debuting the show on iTunes.”
The River is available for pre-order from iTunes at http://www.itunes.co.uk/tv/theriver. Once downloaded, the show can be enjoyed at the viewer’s leisure, either at home via home computer or Apple TV, or on the move with iPhone, iPad or iPod touch. A full Season Pass is GBP9.99 (SD) or GBP12.99 (HD), and single episodes are GBP1.89 (SD) or GBP2.49 (HD).
Follow “The River” at:
Facebook: http://www.facebook.com/TheRiverABC
Twitter: @TheRiverABC
Source: Disney UK
