The Quigley Poll, conducted each year since 1932, is an annual survey of motion picture theatre owners and film buyers, which asks them to vote for the ten stars that they believe generated the most box-office revenue for their theatres during the year. It has been long regarded as one of the most reliable indicators of a Star’s real box-office draw because the selections are made by professionals whose livelihood depends on choosing the films and actors that will bring audiences to their theatres. It draws a distinction among stars that happen to appear in hit films and those stars that Exhibitors and film buyers believe actually cause an audience to come to their theatres. The Quigley Poll appears annually in Quigley Publishing Company’s International Motion Picture Almanac and on our web site: www.quigleypublishing.com. Both list the results of all the Polls since 1932.
The only woman in the Top Ten this year, Anne Hathaway, placed second with her roles in “Les Miserables” and as Catwoman in “The Dark Knight Rises.” Hugh Jackman and Mark Wahlberg, both with their initial Poll appearance, were third and fourth respectively. Jackman was in “Les Miserables” and a voice talent in “Rise of the Guardians” and Wahlberg scored with “Contraband” and in the sleeper hit of the year, “Ted.” Johnny Depp was in “Dark Shadows” and had an uncredited role in “21 Jump Street,” but still managed a fifth this year. He has been in the Top Ten eight times, with wins in 2010, 2007 and 2006.
Daniel Craig made his second showing in the Top Ten in sixth place with “Skyfall” and Daniel Day-Lewis, playing “Lincoln,” had his debut in seventh place. Last year’s winner, Brad Pitt, made it seven years in the Poll and was voted into the eighth spot. Leonardo DiCaprio was ninth with a performance in “Django Unchained” and has been in the Quigley Poll eight times. Robert Downey, Jr. came in tenth with his performance in “The Avengers.”
Tom Cruise has not placed in the Poll since 2007, but has been in the Top Ten 20 times since 1983, and been voted number one – the most of any actor – seven times. Tom Hanks, Clint Eastwood, Burt Reynolds and Bing Crosby have all won five times. Clint Eastwood has been in the poll 21 times starting in 1968. Currently, Exhibitors appreciate him more as a Director that brings audiences to their theatres. John Wayne, Doris Day and Shirley Temple each finished first four times, but John Wayne was voted one of the Top Ten Money-Making Stars an astounding 25 times from 1949 to 1974.
Exhibitors were also asked to name the Stars of Tomorrow for 2012: one male and one female who they feel will be Top Money-Makers in the years to come. The 2012 winners are Joseph Gordon-Levitt who was in “The Dark Knight Rises,” “Looper,” “Lincoln” and “Premium Rush” and Jennifer Lawrence who had breakthrough performances in “The Hunger Games” and “Silver Linings Playbook” and starred in “House at the End of the Street.”
Top Ten Money-Making Stars of 2012
Denzel Washington
Anne Hathaway
Hugh Jackman
Mark Wahlberg
Johnny Depp
Daniel Craig
Daniel Day-Lewis
Brad Pitt
Leonardo DiCaprio
Robert Downey, Jr,
Stars of Tomorrow:
Joseph Gordon-Levitt
Jennifer Lawrence
