I caught up with driver Jay Salinksy, his wife Christine and Fuse Lenses Founder Brandon Dill at The Circuit of Americas Pirelli World Challenge. Jay was signing autographs, and his wife was behind the scenes at the Fuse Lenses booth (a sponsor), where the company was giving away free lenses. Fans were also able to go online to their Twitter or Instagram accounts with the hashtags #fuselenses and #pirelliwc to also take a chance at winning some free lenses or getting a discount on some lenses.
Brandon Dill was in the booth cutting lenses with their custom lenses cutter they had to the track, making lenses right there on the spot. Needless to say, the booth was very popular. I tried it too, as we conducted the interview, they were cutting lenses for a pair of old Vogue brand sunglasses with scratched lenses that I had brought to them. I chose the color from a wide variety of choices that were offered, and the glasses were as good as brand new. It’s a smart idea, good sunglasses are expensive, and fuse’s replacement lenses are about $30.