To become part of the design exploration team, young designers will be selected via the modern-equivalent of sketching on the back of a beer mat.
FROM HEINIKEN:
Amsterdam, 13.04.2011 – Heineken® today revealed plans for a new design program, termed the ‘open design explorations’, that will create vibrant new concepts for bars, clubs and social spaces. The first project in the program will launch in June 2011 and will invite emerging design talent from around the world to envisage and create a pioneering ‘pop up club’ that will be unveiled in Milan to coincide with Salone Internazionale del Mobile 2012.
Based on the theme ‘light up the night’, the design brief for the concept club will ask upcoming designers to be part of a multidisciplinary design exploration team that will study social interaction in clubs around the world. This study of the ‘science of social interaction’ will provide real-world insights that will help them create the pop up club, a visionary nightlife environment designed to encourage an enjoyable and memorable experience.
Talent nights will take place in major design and nightlife hubs in Asia, Europe, USA and Latin America. Once chosen, the design exploration teams will focus on designs in the fields of interior architecture, product, graphic, interactive and experiential, fashion and identity, all integral elements of an exciting and unique nightlife experience. Each team will be led by a world-class designer, including Luc Schurgers, founder of Mini Vegas and Fabio Rotella of Studio Rotella, and will be tasked with creating a particular element of the club space.
ABOUT PECHAKUCHA:
PechaKucha Nights are informal and fun gatherings where creative people get together and share their ideas, works, thoughts, holiday snaps – just about anything really, in the PechaKucha 20×20 format.With PechaKucha Nights now happening in over 230 cities around the world we have discovered that most cities – not just Tokyo have virtually no public spaces where people can show and share their work in relaxed way. If you have just graduated from college and finished your first project in the real world – where can you show it? It probably won’t get into a magazine, you don’t have enough photos for a gallery show or a lecture – but PechaKucha 20×20 is the perfect platform to show and share your work.
