Nottingham, UK, 11th May 2013 – Sony Computer Entertainment UK (SCE UK) today casts Super Middleweight IBF world champion boxer Carl Froch, as the iconic lead character Kratos to launch God of War: Ascension™, the newest instalment of the multi-million selling God of War® franchise, exclusively for PlayStation®3 (PS3®). In the build-up to the ‘Warriors’ Call’ sell-out super middleweight unification world title fight, Froch vs Kessler live on Sky Box Office (May 25th), PlayStation fan Carl Froch trains as a God of War, drawing inspiration from Kratos’ payback story in his own battle for revenge. Mikkel Kessler is the Danish boxer who inflicted the first defeat of Froch’s career in a tightly fought boxing classic.

As momentum gathers pace ahead of the boxing showdown and the launch of God of War: Ascension™, Carl Froch offers insight into the similarities between a modern day fighting icon and the mythical lead character of God of War, Kratos. Carl Froch demonstrates his pre-fight training regime and what it takes to become a God of War, discussing his own ascension from the very same venue where he rose through the ranks and trained as a junior, Phoenix ABC Gym, Nottingham.

“I’m a big PlayStation fan, so the opportunity to be made up as Kratos ahead of my rematch with Kessler was too good to pass up,” said Carl Froch. “We’re both warriors in our own right, although on May 25th, I’ll show everyone I am the real God of War.”

Developed by Sony Computer Entertainment Worldwide Studios’ (SCE WWS) Santa Monica Studio, God of War: Ascension™ is a prequel that will show Kratos’ emotional path of redemption whilst detailing the rise of his rage to break free from Ares’ bond. Epic cinematic storytelling, visceral battles, and blockbuster moments will all be present. Various enhancements to the best-selling gameplay will include a revamped combat system and a brand new online multiplayer mode that combines the brutal gameplay and large-scale battles that God of War is known for, to create a competitive experience like never before.

“The bar is set quite high for this franchise as each God of War title succeeds in being better than the last,” said Todd Papy, Game Director, God of War: Ascension. “But, unlike previous releases, we’re providing a deeper look into Kratos’ tormented past and psyche that fans have not seen before. Combined with refined gameplay, jaw-dropping visuals, and a fresh twist on competitive gaming with our new online multiplayer mode, I guarantee that God of War: Ascension will give fans what they have been eagerly waiting for, and much more.”

For the first time ever in a God of War game, players can compete in online or offline multiplayer battles that combine the fierce combat and scale of the franchise with a unique gameplay experience. Built off of the heart and soul of the single-player campaign, this brand new option can include up to eight players and offers a variety of different multiplayer modes along with customisable avatar warriors, armour and weapon types.

Set in the realm of Greek mythology, God of War: Ascension is an epic adventure that allows players to take on the climatic role of the ex-Spartan warrior, Kratos, as he finds a way to break the blood oath that binds him to the god, Ares. Six months after being tricked into killing his wife and child, a younger Kratos is sentenced to a life of madness with the Furies, caged in a Titan sized prison for the living damned. Fighting insanity, his will is tested to the limit as he seeks to break his bond and gain the clarity to seek revenge on Ares for his part in the death of his family. Armed with double-chained blades, Kratos must take on mythology’s darkest creatures while solving intricate puzzles throughout his merciless quest for redemption.


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