(London) UK—St.Tropez, the iconic and leading global self-tan brand today announces the appointment of Kate Moss as the new face and body of the brand. The world’s most famous fashion and beauty icon brings her unique edge and personality to the brand’s first-ever global advertising campaign. Kate says of her new signing:

Michelle Feeney, CEO of PZ Cussons Beauty, owners of St.Tropez, said: ‘We’re absolutely thrilled that Kate Moss has chosen to work with us on our new campaign: it gives us the ultimate stamp of approval on the quality of our products.Kate’s fashion icon status is important to us but now her growing number of beauty campaigns proves that her appeal as a beauty icon resonates with confident women across all age groups globally. Not only is she beautiful but she has this amazing attitude. St.Tropez is about confidence.’

Featuring Kate Moss wearing the ultimate tan—the campaign’s strapline—the iconic images, inspired by the high glamour associated with pool-side summers, will be seen in global print and online advertising and in-store from the summer. St.Tropez’s social media campaign will kick-start global participation by encouraging women to tweet when they’re #OFFTOSTTROPEZ for the ultimate tan. St.Tropez will be enhancing tweeters’ ultimate tans by sending them suitably riviera-chic content and prizes. One follower and a friend will even be sent on holiday #OFFTOSTTROPEZ.

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