On the occasion of the finest event on the Italian and International scene – il Salone del Mobile – an extraordinary performance will take place on the platform of ABC Atelier in Corso Como 5 Milano. Innovative and creative, as always, ABC Atelier provide the essential space for the international public that will be flocking to the capital of design, to see first hand – live – the creation of a mannequin.
In the wake of the diffuse creativity that will permeate the air during Design week, the Atelier premises will be transformed into a laboratory for experiment, art and craftsmanship; a temporary arrangement in the creative centre of the company lit-up with vibrant pop chromatics, to hold a memorable avant-garde performance: the production of a prototype mannequin using a plaster cast in April, 11th, 12th and 13th.
With its harmonious and stylized form, this first mold will constitute the archetype of ABC Mannequins’ new female collection.
The performance contains all the steps required for the creation of a new collection of mannequins; from the choice of the model to the realization of the prototype.
The body on which the mold will be modelled will be chosen in two phases during the period of the show – April, 9th and 10th- from a pool of candidates proposed by the leading international modelling agencies.
The Atelier premises will be enlivened for the occasion by artistic installations for setting up creative make-up and hair-styling laboratories that finalize the process for producing the mannequin.
The entire “making-of” that will develop over the five days of the event will be documented by means of an “on-line movie”, a kind of reality show that will be transmitted after the performance by means of the company’s media channels.