PARK CITY, Utah — As world news locks onto faith . . . as Noah, Exodus, Heaven is for Real and other faith films crowd theaters . . . Gray Media presented the “Faith in Film” panel—an informed look at perceptions, prejudices and wide-open possibilities—at the 2015 Sundance Film Festival on Jan. 29.
“Hollywood reflects society, society reflects Hollywood, and each needs the other,” Tim Gray, founder and president of Gray Media said of the unprecedented panel discussion. “Years in the making, this conversation challenged storytellers’ notions of faith in films and inspired filmmakers to next levels.”
Gray’s panel opened in a one-on-one with Devon Franklin, now president/CEO of Franklin Entertainment. At MGM and as SVP of Columbia Pictures, Franklin produced Pursuit of Happyness, The Karate Kid 2, Heaven is for Real, and Annie–and wrote the bestselling “Produced by Faith.” The afternoon’s part two was the Gray-moderated panel of: Franklin; Adam Hastings, Pure Flix Entertainment director of marketing and operations, whose 2014 God’s Not Dead staggered industry watchers with more than $60 million domestic box office; Bill Reeves, founder of Working Title Agency, behind faith-market groundbreakers Fireproof, Courageous, Soul Surfer, Heaven is for Real and more; and Julie Fairchild of Lovell-Fairchild Communications, whose film work ranges from Fireproof to Get Low, 20 Feet from Stardom and Heaven is for Real.
After studying film & television at a Christian university, Tim Gray entered work both in church and agency media. Twelve years ago he formed Gray Media to help outreaches “tell their stories through media”; and when the faith stories boom hit filmmaking, Gray Media was on go. “Most agencies specialize in film or online or outreach; we do all three,’ Gray says. “Besides work with secular networks, we place media in 200-plus countries for many of the world’s largest churches and faith organizations.”