CHICHESTER, ENGLAND - JUNE 28:  Valentino Rossi waves to fans during the Hillclimb during the Festival of Speed on June 28, 2015 in Chichester, England.  (Photo by Charles McQuillan/Getty Images for Yamaha Motor Co., LTD)

CHICHESTER, ENGLAND – JUNE 28: Valentino Rossi waves to fans during the Hillclimb during the Festival of Speed on June 28, 2015 in Chichester, England. (Photo by Charles McQuillan/Getty Images for Yamaha Motor Co., LTD)

WEST SUSSEX, UK and IWATA, Japan, June 28, 2015 – Yamaha Motor Co., Ltd. (Tokyo: 7272) and Movistar Yamaha MotoGP rider Valentino Rossi participated for the first time in the 2015 Goodwood Festival of Speed (held in Goodwood, Britain) at the invitation of event organizer Lord March.

 

The company, which is celebrating its 60th year, made a purpose-built garage the venue for its exhibit of successive generations of racing machines that trace the history of the Yamaha racing spirit. Bikes that attracted attention from long-standing European fans included a mix of new and historic bikes: the latest-model YZR-M1 (2015), and factory racers RD56 (1965) and YZR500 (0W23) (1975) ridden by star riders Phil Read and Giacomo Agostini who excited fans throughout the 60’s and 70’s as they dominated world championships.

Rossi, who recently achieved the first place at the Dutch GP, 8th round of the 2015  MotoGP world championship, showed no signs of lingering fatigue as he flew up the hill climb event on a YZR-M1 in the company’s 60th anniversary colors, as well as performing in the four-wheeled racing machine demonstration.

 

Participation in this year’s Goodwood Festival of Speed represented an important opportunity for Yamaha Motor to write a new page in its 60-year corporate and racing history, as well as to embody the company’s corporate mission of ‘Kando* creation’ and its brand slogan ‘Revs your Heart’.

 

*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.

Goodwood Festival of Speed

Avid racing enthusiast Lord March, who serves as event organizer, established the motor sports event onGoodwoodstate located in Britain’s West Sussex in 1993. This is the one of the world’s largest motorsports festival attended by tens of thousands of motorsports fans annually. The Goodwood House venue has compiled a great motorsports history, with annual figures of over 600 four- and two-wheelers gathering at the event, and legendary riders and celebrities participating each year.

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