The Collision Conference is cutting a wide swath across different industries, and music is represented at this massive tech conference in many ways.  New Orleans based VL Group J. Miguez talked to us about the new Rhymba API, giving startups access to music technology and music catalogs that is typically unaffordable for early-stage companies. Rhymba offers a range of capabilities including artist and title search, delivery of songs, content upload and publishing, streaming and more to power the next generation of music UX. Developers and creators who sign up for the API will get instant access to leading end-to-end music distribution resource, DashGo’s catalog of over 155,000 tracks to utilize during pre-commercial development.

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From the official press release:

New Orleans (April 26, 2016) – Leading music technology solutions company, VL Group, announces streaming clearance from a major record label and the launch of its newly patented Rhymba™ API today during the Collision Conference and Expo in New Orleans.

Putting Music in the Hands of Developers

The latest version of VL Group’s patented API is giving startups access to music technology and music catalogs that is typically unaffordable for early-stage companies. The solution offers a range of capabilities including artist and title search, delivery of songs, content upload and publishing, streaming and more to power the next generation of music UX. Developers and creators who sign up for the API will get instant access to leading end-to-end music distribution resource, DashGo’s catalog of over 155,000 tracks to utilize during pre-commercial development.

“Utilizing music has always been an uphill struggle for creators and developers due to complex licensing and reporting processes,” said Neiman Wong, VL Group’s director of developer engagement. “With VL Group’s Rhymba™ API solution, creators have access to a powerful music streaming API that rapidly solves licensing and reporting hurdles while fueling the next generation of music tech innovation.”

The security and scalability of Rhymba™ is currently powering music experiences for a number of renowned, innovative clients such as IMVU, a virtual world with over 100 million registered users in over 100 countries, and Rockbot, an interactive platform for live-time crowdsourced playlists.

The API is part of VL Group’s suite of next-generation solutions which allows clients to create music experiences that are secure, scalable and beneficial to artists, labels, brands and platforms alike. This, combined with VL Group’s professional services and its more than 17 million pre-cleared songs, proves a unique combination of technology and talent that amplifies reach, engages target audiences and produces results.

Secure Streaming to Prevent Piracy

The global record company recognized the benefits of the security, speed and scalability of VL Group’s technology, granting streaming approval for the entire catalog. By utilizing VL Group’s SmartStream™ streaming technology, the company’s musicians can rest assured that their music will be protected by dramatically enhanced security. That’s because the SmartStream player eliminates the progressive download issue common with other music streaming technology.

Coding the Future of Music

“Music buying, listening and creation is becoming more peer-related and social, and we want everyone from startups to global record companies to be able to utilize our technology in order to innovate and create,” said J. Miguez, VL Group CEO. “Meanwhile, the dynamics of the music industry have also shifted, and digital now dominates the way music is marketed and delivered. These challenges are what drive us to continue to evolve our solutions and services.”

As an official partner of Collision, VL Group created “Rhythms of New Orleans,” the streaming player providing the soundtrack to the conference. You can also catch Miguez as the moderator of the “Once Upon a Time in an Ad” and “The New Live: Festival 365” panels on Thursday, April 28 as part of the conference’s Music Summit. For the full schedule of events visit Collisionconf.com/Schedule.

For more information about VL Group’s technology and services for brands, artists, labels, platforms and developers, visit VLGroup.com.

About VL Group

For over a decade, VL Group has delivered unique music experiences with expertise, transparency and passion. Today, the leading music technology company continues to empower brands, artists, platforms and labels with solutions that are simple, scalable and seamless. Combined with a library of over 17 million pre-cleared songs (and growing), VL Group’s passionate team of music industry experts create flexible, scalable and customizable solutions. Simply Press Play. For more information on VL Group’s products and services, visit VLGroup.com or @VLGroup on Twitter.

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