Rentrak Announces Official Box Office Numbers for Weekend of August 5, 2011
— Rentrak’s Box Office Essentials® Theatrical Data Collection and Analytical Service is the Source for All Studio Box Office Reporting —
LOS ANGELES, Aug. 7, 2011 /PRNewswire/ — Rentrak Corporation (Nasdaq: RENT), today announced the official weekend theatrical box office numbers for the weekend period of August 5, 2011 through August 7, 2011 according to the company’s Box Office Essentials™ theatrical box office data collection and analytical service.
About Box Office Essentials®
Rentrak’s Box Office Essentials® and International Box Office Essentials are the theatrical industry’s source for comprehensive global box office intelligence. Boasting a footprint that covers 90% of the worldwide theatrical market, Rentrak is able to provide its clients with box office intelligence for 26 countries, streamlined through one unique system. Delivered in near real-time, this data is primarily collected through an electronic connection with thousands of theater box offices, allowing users to view online reports from anywhere around the world, while virtually watching the minute-by-minute sale of tickets. Box Office Essentials® transforms masses of data into a comprehendible view of the market and, as such, is used by every studio as well as many independent distribution entities.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.