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NEW AUSTIN-BASED ART CONCEPT AND EXPERIENTIAL COMPANY HOUSE OF L PRESENTED AN ‘ARTSY POP UP’ AT THE CATHERINE TOWER SKY LOUNGE, KICKED OFF ART MONTH IN AUSTIN

Renowned art curator Lana Carlson and real estate expert Leslie Gossett, BrokerAssociate at Kuper Sotheby’s International Realty, launched an experiential art concept, HOUSE OF L as the first of a series of events the company hosts in some of the hottest real estate markets throughout country.

(AUSTIN, TEXAS – Oct. 18, 2018; source: Juice Consulting) – In partnership with various branches of Sotheby’s International Realty offices across the country , HOUSE OF L will produce unique,weekend-long “pop-up” art events across the country that will bring together art lovers from all walks of life in exceptionally beautiful properties, curated with art from around the world. HOUSE OF L will also partner with additional lifestyle brands in 2019 to create, produce and execute on-brand art experiences for creatives in North American markets. In the coming year, HOUSE OF L will host pop-up events in Miami, Aspen, Los Angeles, Dallas and Austin. For more information on HOUSE OF L, please follow @thehouseofl_ and/or subscribe at www.houseofl.art .

Notable artists participating in the event included local artist and award-winning musician BobSchneider, Ysabel LeMay , Brandon Mike and Caitlin G McCollom . Special guests included French artist, LA-based Ugo Nonis and Las Vegas-based artist Mallory Dawn, with French curator Rofaida Zaid also in attendance from Miami. Other artists participating include Beb Deum , G.Bleikh & E.Serebryakova , Rich Levine , Wiley Ross and Aram Amini . The event featured specialty cocktails created by GEM & BOLT Mezcal and a live set performance by DJ Swaylo. The event was sponsored in part by Kuper Sotheby’s International Realty , Christopher Investment Company (local owner and manager of The Catherine, a luxury high rise and most recently named “Best Apartment Complex” by the Austin American Statesman at the 2018 Best of the Best Gala) and Sophia’s, a modern take on a classic Italian-American supper club.

HOUSE OF L was founded by Lana Carlson (Curator and Co-Founder of former POP Austin) and Leslie Gossett (Founder of L Design & Staging and Broker Associate at Kuper Sotheby’s International Realty). Lana and Leslie developed the company as a way to combine their individual passions and strengths in high-end art and luxury real estate. The result is a multi-city pop-up showcase concept that benefits both artists and home sellers alike. “We created HOUSE OF L to produce exceptional pop-up art events for our clients and partners across the country,” said Lana Carlson . “At HOUSE OF L, we bring together culture, worldly people, unparalleled art, unique music and specially curated food and beverage for a weekend experience to remember.”

“I’ve watched Leslie and Lana’s immaculate work for the last few years,” said Kuper Sotheby’s International Realty President Harry J Kuper. “The quality of art and events they put together and incredible dedication to their projects perfectly aligns with our Sotheby’s brand. Their fresh and creative approach to these events, organization and relationships with emerging creatives from around the world truly makes for an unforgettable and fulfilling experience for everyone involved.” “Using our experience in artist relations, management and curation, we’ve perfected the alliance between art event production and sales,” stated Leslie Gossett. “HOUSE OF L combines engaging programming with a series of events where our art (and often times, our artists) are tangible to our guests. Our concept is further supported by our sophisticated e-commerce platform. By offering original artwork found exclusively on the HOUSE OF L website, we create a community of collectors and emerging artists that will pave the way for future online art sales.”

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