British Underground and Arts Council England Announce Public Art Installation EVERY THING EVERY TIME  leading the 2019 Future Art and Culture Program at SXSW

The Future Art and Culture program aims to highlight new work and innovation from England, blurring the lines between art and technology; public installation to be located at Brushy Square Park in downtown Austin this March 8 – 15

(AUSTIN, TEXAS – Feb. 15, 2019; source: Juice Consulting) – With the support of Arts Council England and produced by British Underground , the Future Art and Culture program will participate in this year’s South By Southwest (SXSW) Interactive Festival with a variety of programming, including a public art installation, VR and mixed reality experiences and in-depth discussions around the convergence of creative innovation and technology. At the forefront of this program will be EVERY THING EVERY TIME, an art installation created by Naho Matsuda with FutureEverything. EVERY THING EVERY TIME will be open to the public and SXSW attendees during a week-long exhibition in Brush Square Park in downtown Austin starting Friday, March 8 through Thursday, March 15. In addition to this installation, the Future Art and Culture program will also put on a variety of programming exclusive to SXSW badge holders.

“EVERY THING EVERY TIME will be a piece of real time digital writing, drawing from the many things’ and ‘events’ and changes of ‘status’ that are constantly happening in Austin during SXSW,” said artist Naho Matsuda. “In EVERY THING EVERY TIME I turn data streams into poems. The work interrogates where data comes from, who owns it and how it’s used. SXSW is the work’s first international showcase, so I’m very excited to see the stories generated from Austin’s data.” British Underground will host business development and prototype labs that allow for networking opportunities across multiple industries. The Future Art and Culture Launch Party will take place on the evening of Saturday, March 9  and a music showcase featuring British country-soul rising star Yola and live-coding duo Algobabez, in partnership with UK Research and Innovation (UKRI). The event is open to SXSW badge holders and interested parties can RSVP from Feb. 25 here: .

“With a diverse and imaginative range of installations, immersive presentations and discussions headlining this second edition of Future Art and Culture at SXSW Interactive, Arts Council England and British Underground demonstrate how England leads the world in the presentation of cultural and artistic content in the digital space,” said Crispin Parry, CEO of British Underground.

Now in its second year, the aim of Future Art and Culture is to showcase to the world an ambitious and diverse selection of creative work and innovative ideas from England using new and emerging technologies in the hope of raising the international profile and reputation of English artists and cultural organizations, supporting talent to gain inspiration and build networks and generation opportunities for international funding, exchange and commissions.

“We are thrilled to have so much world class art and tech from England showcasing at SXSW in March as part of the ACE and BU Future Art and Culture project,” said Fred Schmidt, Director of International Affairs at Capital Factory in Austin , the center of gravity for entrepreneurship in Texas. “During these challenging times, our company, city and state are doubling down on our 175 years of ties with Great Britain. This program significantly adds to the rich tapestry of tech and creative relationships that have been built. We look forward to more of it!”

“England is one of the world leaders in immersive art and technology, with a thriving digital sector, internationally renowned creative industries and an incredibly rich cultural heritage,” said Francis Runacres, Executive Director of Enterprise and Innovation, Arts Council England. “This showcase demonstrates how English arts organisations and technologists are developing ground-breaking new forms of creativity, and we’re delighted to partner with British Underground to bring it to South by Southwest.” British Underground will also produce a number of SXSW Interactive panels and activations, including:

“ How Books Are Fighting Back in the Digital Age”
Saturday, March 9
12:30 p.m.
Austin Convention Centre, Ballroom F
*In this panel, participants Kate Pullinger (Bath Spa University), Akala (writer/performer), Tea Uglow
(Google Creative Lab) and Erin Roberts (Zombies, Run!) will examine ways in which books are
reimagining and revitalising storytelling despite competition in the digital age.

“Art and Innovation Lab”
Sunday, March 10
10 a.m.
512 San Jacinto Blvd
*The British Music Embassy/Latitude 30 will host Art and Innovation Lab with the Royal Shakespeare
Company and Imaginarium Studios to demonstrate mixed reality (MR) experiences in partnership
with the US AR startup Magic Leap.

“Dancing to Algorithms: How to Algorave”
Sunday, March 10
3:30 p.m.
Westin Hotel, Rm Continental 3
*This panel will feature Alexandra Cardena, Antonio Roberts, Joanne Armitage and Shelly Knotts and
address the global movement of creating dance music through the writing and editing of algorithms.

“ Nothing to be Written”
Monday March 11 to 13
10 a.m.
SXSW Virtual Cinema, J W Marriot
*Nothing to be Written is a World War I virtual reality experience from 59 Productions, BBC VR Hub
and composer Anna Meredith.

“Immersive Showcase and Market”
Monday, March 11
2 – 5 p.m.
Capital Factory
*This event will include an immersive marketplace and pitching session, as well as Art and Innovation
Lab demos and networking reception.

“Lush Presents Algorave: Live Coding Party”
Tuesday, March 12:
10 p.m.
Main II, Red River
*Making its SXSW debut, Algorave is an underground global electronic music movement born in the
north of England combining hacker philosophy with club culture.

“The Art of Failure: Driving Creative Innovation”
Tuesday, March 12
5 p.m.
Hilton Hotel, Salon J
*The Art of Failure: Driving Creative Innovation” will feature panelists Francis Runacres (ACE), Sarah
Ells (RSC), Dan Tucker (Sheffield DocFest), and Naho Matsuda (“EVERY THING EVERY
TIME”/artist) will explore on the value of failure in innovation culture.



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