Interview by Paul Salfen
Quibi, takes it’s name from a shortened version of “quick bites” and CEO Jeffrey Katzenberg intends to change the way we watch content. It’s designed for the mobile user, and each video is 10 minutes. The service will initially contain “Movies in Chapters,” unscripted reality content and short-form documentaries, and a category of “Daily Essentials,” i.e. news programming from a variety of brands and publishers—including NBC and CBS. . Quibi launched April 6 with a two-tier pricing system: $4.99 with ads, $7.99 without. skeptical, the service already has a raft of A-list talent lined up for various projects, with 175 shows expected to launch in Quibi’s first year.
Here’s the link for the shows, which include A-listers in all categories: https://quibi.com/shows